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Of the proposed amount (500 crore), some Rs 250 crore will be spent on Sun NXT, while sizeable investments will go to Bengali and Marathi channels, which it sees as larger markets than Malayalam. Sun TV plans to spend Rs 300–350 crore on five large-ticket movies in FY22 and additionally on small-ticket movies, the management said at a post-earnings call.
The broadcaster plans to launch new TV shows/movies and a Marathi channel in 2021-22, which offers a silver lining to ad and subscription growth.
Source : Sun TV to invest Rs 500 cr in OTT and movies, strengthen regional channels
The broadcaster plans to launch new TV shows/movies and a Marathi channel in 2021-22, which offers a silver lining to ad and subscription growth.
Source : Sun TV to invest Rs 500 cr in OTT and movies, strengthen regional channels