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Found in this link as mentioned below.
There will be 3.5 hours of program only initially that too not immediately as per the above statement (though launch delayed to October). As of now 3 weekly programs announced (Jimikki Kammal, Maaveeran, Masala Cafe) which will go for 1.5 hours I guess.
Sun Life will focus more on youth content.
The first programme of the channel, which is a reality show, is expected to be launched by the first week of September.
Gradually, there will be a plan to launch about three-and-a-half hours of content everyday.
There will be 3.5 hours of program only initially that too not immediately as per the above statement (though launch delayed to October). As of now 3 weekly programs announced (Jimikki Kammal, Maaveeran, Masala Cafe) which will go for 1.5 hours I guess.