iDJ
Contributor
- Joined
- 23 Aug 2018
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- 15,454
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We need more different brands to differentiate between channels. This is why Hungama is not Disney Hungama and &Pictures is not Zee &Pictures. This is why Life OK felt a whole different channel than it's predecessor Star One and it's successor Star Bharat.In my opinion they should continue with UTV branding, even content wise i am quite happy with these chs.
Ofcourse they can rebrand without waiting for NTO 2.0 verdict or New RIO but pricing and placement of these chs in bouquet will remain same. This is the major reason why it is on hold. Star World shutting down and its licence being used for Disney Channel HD is ofcourse impossible until New RIO is rolled out