Breaking Tata Play removed all Sony network channels from existing packs; to be available only on à-la-carte basis

  • Thread starter Thread starter Bapun
  • Start date Start date
  • Featured
  • Replies Replies: Replies 122
  • Views Views: Views 19,014
Tata Play removed these channels without even having any discussion or informing the management of Sony Pictures Networks India on the same. Sony says that they had exercised ots audit rights on Subscriber Managed System of Tata Play & found out glaring discrepancies in the same post which they communicated about it to Tata Play, post this they claim Tata Play took this retaliatory step.


I find this "removing of Sony Network Channels from DPO bouquets bcoz it has less viewership" as claimed by Tata Play to be not a right step.....there r several channels might be having much less viewership than Sony Network channels but they continue to be part of their DPO Bouquets.

Also as far as the argument made that "Tata Play is taking this step keeping customers in mind and making their packages more affordable" , well then again this is limiting the choices for subscribers who watch Sony Network Channels and inflating their bills as they would have to opt for each of these channels on A La Carte Basis.

If making DPO packs affordable and giving choice to customers was the aim then they could have launched a DPO Bouquet devoid of Sony Network Channels and also continue having Old DPO Bouquet which had Sony Network Channels alongwith other channels of various broadcasters.....also to give more options to customers they could have launched more DPO Bouquets like one having combination of just Viacom18 and Disney-Star channels , one having Zee and Sony Channels and other such combos in different DPO bouquets.....customers would have opted for the best suited pack.

Now by taking such drastic step not only its relationship with broadcaster Sony will turn sour but i am confident that even Tata Play customers will complaint about this...Sony may even challenge this in court or file a petition in TDSAT
 
Last edited:
Don't know why Tata Play did this move but one thing is my family is also not watching Sony channels.

don't know why but some sony channels telecasting singal show whole day like Sony Marathi, Sony Sab :cf2:
 
Last edited:
So just bcoz people around u don't watch Sony Channels it is right for Tata Play to drop these channels from DPO bouquets or to even further add to it u r saying if Sony Channels get shutdown still it is not of any worry.....well buddy India has a very large population and operators have duty to cater to viewing preferences of all audience segments

Whatever be the issue broadcasters and operators need to resolve it amicably so that customers get to view their favorite channels without any interruption else it is not of benefit to any stakeholder.....

Request all to please stop defending this move by Tata Play as there cannot be any excuse valid for it more so post NTO implementation where broadcasters cannot discriminate between small and big broadcasters
Haha, I never said anything about tata play and their decision to remove sony channels from packs as it does not effect most of the viewers as hardly anyone watch their channels, but I will tell you one thing regarding sony which is that there is something really wrong with Sony as they always run into some problem or other, their channels were stopped in some local cable operators few days back, the issue they had with tata back in 2018 and now again this, also launching channels and then closing them abruptly, Sony TV ratings has nosedived as well and Sab is also airing non-comedy shows when it was supoosed to do opposite, airing mostly south Indian movies on Max which was supposed to do show bollywood movies, repeating same movies again and again of Pix as well, their issues are endless, even Zee is better than them.
 
Good move by tatakay it should remove all other broadcasters aswell...looks like swach bharat abhiyaan going on...
 
This news was like an appetizer. The main course was shared just now. 😜

What is the full form of LDP
 
Haha, I never said anything about tata play and their decision to remove sony channels from packs as it does not effect most of the viewers as hardly anyone watch their channels, but I will tell you one thing regarding sony which is that there is something really wrong with Sony as they always run into some problem or other, their channels were stopped in some local cable operators few days back, the issue they had with tata back in 2018 and now again this, also launching channels and then closing them abruptly, Sony TV ratings has nosedived as well and Sab is also airing non-comedy shows when it was supoosed to do opposite, airing mostly south Indian movies on Max which was supposed to do show bollywood movies, repeating same movies again and again of Pix as well, their issues are endless, even Zee is better than them.

Buddy infact u said a much larger point which is that no one watches Sony Channels and even if these r shutdown it does not matter bcoz as per ur statement no one around u watches Sony Network channels.....again this is a flawed argument to make and made in connection with the topic being discussed which is Tata Play removing Sony Channels from their DPO Bouquets.

Now i will tell underline 2 points which will prove why the comment u make is not right assessment to make -

1stly there may be many people around u who do not watch Sony Network Channels but there r plenty who watch and love their content so any operator has obligation to provide these channels in their DPO Bouquets

2ndly and most importantly even if as some members have highlighted that Tata Play is dropping these channels from DPO Bouquets of 10 million customers who have subscribed to these channels, it again shows that out of total subscriber base of Tata Play which is around 20 million nearly 50% have opted for Sony Channels which again proves that these channels r popular....Remember Sony largely has presence in Hindi Speaking Reagions barring Sony Aath which ain't that widely watched or some viewership from other regions which they may get for Sony BBC Earth ,Sony Yay which provide multi audio feeds but this figure again would be quite low and Sony Ten 4 which will be subscribed only when major sporting events r aired on it

Now as per data from TRAI almost 85 to 90 % people opt for DPO Bouquets of operators and in this too mid level and starter packs which contain mass audience oriented channels are opted for the most so if Sony largely being a broadcaster having strong presence in Hindi Speaking Market has reach of 10 Milion Customers on Tata Play platform which means it is almost reaching all the HSM households like its rival broadcaster channels and as per BARC Data itself Sony Sab has been receiving great ratings , Sony TV is largely urban centric channel which again is in Top 5 list in Delhi and until few weeks back regularly featured in this list, Hindi Movie Channels of Sony also have good to decent viewership and so does their Kids/Infotainment Channels..... As far as Sony Sports Channels r concerned barring Sony Sports Ten 3 which comes as part of Basic Hindi Channels Bouquet other Sony Sports Channels would be subscribed by customers as per their viewing requirements but still i would say they will be getting decent viewership in both ROI and South India Regions...... Sony Ten 1/ 3 used to feature in Top 5 sports channels list on regular basis until we had access to genre based BARC viewership data

Again so this all proves that Sony indeed has good reach + viewership for their channels, yes it may be lagging behind their competitors but certainly these channels cannot be termed unpopular or less popular.

Now coming to ur point of why Sony as a broadcaster faces issues with multiple operators.....reason is simple that being a relatively smaller broadcaster as compared to its rivals and its flagship Hindi GEC channel not airing usual saas bahu daily bahus to attract viewership thereby not having mass viewership in this key genre hence there r situations where such broadcasters face difficulty in making broadcasters agree to their terms while bigger broadcasters find it lot easier as even operators know if these channels r dropped from their bouquet or Platform then there will huge hue and cry.....secondly there r instances where there is a conflict of interest on operator side where their parent company also has a broadcast business so we have seen on such platforms manier times rival network channels face difficulties to launch a channel or when they sign RIO agreements so this also does effect broadcasters and we see blackouts of channels.

Lastly i find it very confusing that Tata Play decided to replace Sony Sports channels with Sports18 channels in DPO Bouquets which i believe will be having even lower viewership ......... Sony needs to 1stly inform public about this issue and secondly in near future build a comprehensive portfolio of channels and content to reduce occurrence of such issues , Tata Play or any other operator should also not take such decisions which cause inconvenience to customers
 
Back
Top Bottom