Breaking Tata Play to introduce targeted advertisements on linear TV

  • Thread starter Thread starter Esmail
  • Start date Start date
  • Replies Replies: Replies 57
  • Views Views: Views 11,156
Without Broadcasters Approval Tata Play Can't Do Anything Like This!

They Have Made Deal For This Too!

There's Good Revenue On Cards,,,
Good But if they get approval for Target Ads with Sun group HD channels, then will be better to watch. Sun Group HD channels Ads are too irritated, keep repeatedly showing their own tv promos.

Nowadays I think to watch sd channels instead of the hd channels due to this repeated promos. all hd channels are lost the actual tv experiences.
 
So Tata Play and Star Sports partnering for Targeted advertising during IPL, maybe they will test the patience of Tata Play users.
 
So Tata Play and Star Sports partnering for Targeted advertising during IPL, maybe they will test the patience of Tata Play users.
For targeted advertising how many different feeds of the same channel will be needed
 
For targeted advertising how many different feeds of the same channel will be needed
they will put banner and Video ads during breaks, But Press Release article says Targeted advertising for top eight metro cities users. So no worry for other cities users.
 


Ajit Varghese, head – network advertising sales, says beyond live sports, 10-15% of daily inventory is allocated exclusively for targeted ads on entertainment HD channels.

Starting this IPL, Star Sports has partnered with Tata Play to introduce targeted ads on linear television during live sports coverage. The official broadcaster for the Indian Premier League (IPL) aims to provide advertisers with unprecedented access to premium audiences in the top eight metro cities during live matches on select Star Sports channels. Using the targeting features, advertisers will be able to finely tailor their ads to reach these premium audiences on big screens with quality content.

 
Back
Top Bottom