On pushing for carriage fees for DTH operators.
This is something we have been pushing back at the broadcasters because ultimately they are getting an unfair share of their revenues from a DTH platform. While DTH contributes only about 27%-28% of the subscriber base it is contributing almost 60% of the revenues. This is without taking the carriage subsidy and if one takes that into account as well then broadcasters are basically living off DTH.
Now that obviously is not a sustainable situation and there are many industry initiatives that we are ourselves taking to push back on this unfair balance and we hope that, that will correct. While Dish TV may have initiated it, ultimately it is a collective effort from the industry players.
Either reduce carriage payout to MSOs or pay carriage fees to DTH players as well: RC Venkateish | Latest News & Updates at DNAIndia.com