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Amitabh Bachchan seen in 7 new Avatars in Tata Sky’s “Family Jingalala” campaign-
Tata Sky, the fastest growing brand in the DTH industry and a pioneer of innovative services, has rolled out its latest ‘Family Jingalala’ campaign with Amitabh Bachchan.
The campaign directed by National Award-winning director Shoojit Sircar, starring silver screen icon, Amitabh Bachchan in seven unique avatars will be aired on September 24th, 2016.
“TV viewing is a family activity. TV forms the most important source of entertainment for the entire family.
But they have gotten used to the stale and inferior entertainment on offer just because it is cheap or free.
The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky” says Tata Sky’s Chief Communications Officer, Malay Dikshit.
The campaign sees Mr. Bachchan playing the role of a showman in an unconventional bohemian look, (himself)
singing the story of a regular family.
He reveals how all their needs can be met by subscribing to Tata Sky - The best DTH connection for a varied range of entertainment.
Malay stated, “Family Jingalala targets 85% of country’s population that lives outside the metros. To cut across all
age & socio-income groups, there could have been nobody better than the best entertainer in India, Mr. Bachchan to
bring this vision to life.”
‘Family Jingalala’, the campaign tells the story of a regular family where each member has vastly different
entertainment and content needs. Amitabh Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.
The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus
backs, wall paintings, bill backs and cinema halls apart from television ads.
Tata Sky is also rolling out five language versions of the campaign by 4th October in Marathi, Bengali, Kannada, Telugu and Tamil.
Amitabh Bachchan seen in 7 new Avatars in Tata Sky’s “Family Jingalala” campaign- Pocket News Alert
Tata Sky, the fastest growing brand in the DTH industry and a pioneer of innovative services, has rolled out its latest ‘Family Jingalala’ campaign with Amitabh Bachchan.
The campaign directed by National Award-winning director Shoojit Sircar, starring silver screen icon, Amitabh Bachchan in seven unique avatars will be aired on September 24th, 2016.
“TV viewing is a family activity. TV forms the most important source of entertainment for the entire family.
But they have gotten used to the stale and inferior entertainment on offer just because it is cheap or free.
The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky” says Tata Sky’s Chief Communications Officer, Malay Dikshit.
The campaign sees Mr. Bachchan playing the role of a showman in an unconventional bohemian look, (himself)
singing the story of a regular family.
He reveals how all their needs can be met by subscribing to Tata Sky - The best DTH connection for a varied range of entertainment.
Malay stated, “Family Jingalala targets 85% of country’s population that lives outside the metros. To cut across all
age & socio-income groups, there could have been nobody better than the best entertainer in India, Mr. Bachchan to
bring this vision to life.”
‘Family Jingalala’, the campaign tells the story of a regular family where each member has vastly different
entertainment and content needs. Amitabh Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.
The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus
backs, wall paintings, bill backs and cinema halls apart from television ads.
Tata Sky is also rolling out five language versions of the campaign by 4th October in Marathi, Bengali, Kannada, Telugu and Tamil.
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RE: Amitabh Bachchan seen in 7 new Avatars in Tata Sky’s “Family Jingalala” campaign-
Mumbai: Tata Sky, the fastest growing brand in the DTH industry and a pioneer of innovative services, has rolled out its latest ‘Family Jingalala’ campaign with brand ambassador Amitabh Bachchan. The campaign directed by National Award-winning director ShoojitSircar, starring silver screen icon, Amitabh Bachchan in seven unique avatars will be aired on September 24th, 2016.
Tata Sky presents Amitabh Bachchan in 7 new Avatars
Mumbai: Tata Sky, the fastest growing brand in the DTH industry and a pioneer of innovative services, has rolled out its latest ‘Family Jingalala’ campaign with brand ambassador Amitabh Bachchan. The campaign directed by National Award-winning director ShoojitSircar, starring silver screen icon, Amitabh Bachchan in seven unique avatars will be aired on September 24th, 2016.
Tata Sky presents Amitabh Bachchan in 7 new Avatars
jay vithlani
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Amitabh Bachchan seen in 7 new Avatars in Tata Sky’s “Family Jingalala” campaign-
My question is also same.
SarfaRaZ said:
My question is also same.
jay vithlani
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Amitabh Bachchan seen in 7 new Avatars in Tata Sky’s “Family Jingalala” campaign-
Bro u remember this photo ??
Thakur said:
Bro u remember this photo ??
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RE: Amitabh Bachchan seen in 7 new Avatars in Tata Sky’s “Family Jingalala” campaign-
MUMBAI: DTH player Tata Sky, which recently celebrated its 10th anniversary, is all set to change its logo and roll out a new brand campaign with Bollywood star Amitabh Bachchan.
Directed by National Award-winning director Shoojit Sircar and featuring Bachchan in seven avatars, the ‘Family Jingalala’ campaign will be aired on 24 September.
The Sky in the new Tata Sky logo is more closely aligned with corporate logo of Sky Corporation, which owns 30% stake in the company. The Tata branding remains unchanged.
With new logo, Tata Sky set to launch campaign with Amitabh Bachchan | TelevisionPost.com
MUMBAI: DTH player Tata Sky, which recently celebrated its 10th anniversary, is all set to change its logo and roll out a new brand campaign with Bollywood star Amitabh Bachchan.
Directed by National Award-winning director Shoojit Sircar and featuring Bachchan in seven avatars, the ‘Family Jingalala’ campaign will be aired on 24 September.
The Sky in the new Tata Sky logo is more closely aligned with corporate logo of Sky Corporation, which owns 30% stake in the company. The Tata branding remains unchanged.
With new logo, Tata Sky set to launch campaign with Amitabh Bachchan | TelevisionPost.com
98shubhamk
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Tata Sky India adopts Sky UK logo
Tata Sky
Digital satellite platform, Tata Sky in India has unveiled its new branding by adopting the logo of Sky, its UK equivalent.
The new logo sees the Tata branding remain as it is, while the Sky part is now aligned with the corporate logo of Sky corporation, which owns 30% stake in the platform.
The new branding coincides with Tata Sky’s tenth anniversary. A new marketing campaign is being rolled out, which will be led by Bollywood legend, Amitabh Bachchan. The slogan of the new initiative called ‘Family Jingalala’ hits the tube from 24th September 2016.
Read more : Tata Sky India adopts Sky UK logo | BizAsia Media | The UK's only Asian media news site
Tata Sky
Digital satellite platform, Tata Sky in India has unveiled its new branding by adopting the logo of Sky, its UK equivalent.
The new logo sees the Tata branding remain as it is, while the Sky part is now aligned with the corporate logo of Sky corporation, which owns 30% stake in the platform.
The new branding coincides with Tata Sky’s tenth anniversary. A new marketing campaign is being rolled out, which will be led by Bollywood legend, Amitabh Bachchan. The slogan of the new initiative called ‘Family Jingalala’ hits the tube from 24th September 2016.
Read more : Tata Sky India adopts Sky UK logo | BizAsia Media | The UK's only Asian media news site
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