Interesting Trivia - The current brand ambassadors of Tata Play - Saif and Kareena were associated with airtel digital in same role back in 2009. Now i guess airtel should come up with Aamir Khan as brand ambassador of airtel digital tv,... Just joking but on a serious note airtel digital tv needs to implement some of good policies of Tata Play be it Re. 1 Various Genre packs as weekend offer, Inrtoduce TV+OTT combo bouquet, Free Service Visit, Abolishing Idle Maintenance Fee + Safe Custody Fee, Reducing Min. Recharge amount for active or suspended account, Introducing IPTV channels, Giving facility to watch TV channels over internet when it rains, Remove unsubscribed SD or HD feed of a channel from EPG when one of the feed is subscribed etc