tech_genie
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- 20 Sep 2012
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DTH BRAND TRUST RANKINGS:
Source:
Trust Research Advisory
About Brand Trust Report:
The Brand Trust Report lives by the trust principles it espouses and has resultantly gained significant strides to become India's most significant trust marker for brands. Its methodology rigour, scientific approach and uncompromising standards have has benefitted brands in many major initiatives. The current year's report is a result of more than 13,000 hours of fieldwork conducted across 16 Indian cities between July and November 2012, resulting in nearly 19,000 unique brands. Naturally, many Brand Trust ranks have changed this year, some significantly too, but this can only be expected considering that trust is an extremely dynamic bond with even small actions, perceptions, communications impacting it.
Source:
Trust Research Advisory
About Brand Trust Report:
The Brand Trust Report lives by the trust principles it espouses and has resultantly gained significant strides to become India's most significant trust marker for brands. Its methodology rigour, scientific approach and uncompromising standards have has benefitted brands in many major initiatives. The current year's report is a result of more than 13,000 hours of fieldwork conducted across 16 Indian cities between July and November 2012, resulting in nearly 19,000 unique brands. Naturally, many Brand Trust ranks have changed this year, some significantly too, but this can only be expected considering that trust is an extremely dynamic bond with even small actions, perceptions, communications impacting it.