Thakur
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Tata Sky has partnered with IBM to launch new mobile solutions that will enable it to reach new markets, and improve customer service and responsiveness for its 14 million subscribers across the country.
With the IBM MobileFirst Platform, Tata Sky can securely integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets. For example, the new mSales app helps dealers and distributors quickly respond to customer inquiries, track existing accounts and onboard new subscribers. Access to mobile capabilities that enable more efficient customer service is especially important in rural areas where there is often limited access to laptops or reliable Internet connectivity.
According to a market study by Hong Kong-based research firm Media Partners Asia, the DTH active subscriber base in India will increase from 37 million in 2013 to 60 million by 2018 and 75 million by 2023. By launching innovative mobile solutions for its 300,000 dealers, Tata Sky aims to add more subscribers and gain market share.
With more than 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs, and streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, personalized products and services.
"With IBM's deep mobile and industry expertise we have gained a trusted partner for mobile solutions. The Tata Sky mSales app is one of the few examples of how mobile handsets can help us overcome business challenges thereby opening new markets and creating more valuable customer interactions," said Tata Sky chief information officer Ravishanker.
Advancing clients' digital transformation strategies, the IBM MobileFirst portfolio of solutions can be integrated as a part of a hybrid cloud solution that combines public and private cloud elements with the flexibility to choose and change environments, data and services as needed.
http://www.indiantelevision.com/dth/dth-services/tata-sky-taps-ibm-to-launch-new-mobile-solutions-150602
With the IBM MobileFirst Platform, Tata Sky can securely integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets. For example, the new mSales app helps dealers and distributors quickly respond to customer inquiries, track existing accounts and onboard new subscribers. Access to mobile capabilities that enable more efficient customer service is especially important in rural areas where there is often limited access to laptops or reliable Internet connectivity.
According to a market study by Hong Kong-based research firm Media Partners Asia, the DTH active subscriber base in India will increase from 37 million in 2013 to 60 million by 2018 and 75 million by 2023. By launching innovative mobile solutions for its 300,000 dealers, Tata Sky aims to add more subscribers and gain market share.
With more than 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs, and streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, personalized products and services.
"With IBM's deep mobile and industry expertise we have gained a trusted partner for mobile solutions. The Tata Sky mSales app is one of the few examples of how mobile handsets can help us overcome business challenges thereby opening new markets and creating more valuable customer interactions," said Tata Sky chief information officer Ravishanker.
Advancing clients' digital transformation strategies, the IBM MobileFirst portfolio of solutions can be integrated as a part of a hybrid cloud solution that combines public and private cloud elements with the flexibility to choose and change environments, data and services as needed.
http://www.indiantelevision.com/dth/dth-services/tata-sky-taps-ibm-to-launch-new-mobile-solutions-150602
