Tatasky Testing Unknown HD Channel

[Sarkar]

Becoz,TS always attracts people by lunching of new quality services every year.First they lunch VoD then catch up TV then Live TV then very good service they lunched recently Everywhere TV.All this things creates huge publicity in the market.May be this is the fact that TS still manage to have 20% market share just after Dish TV.

May be.

 

[Karan rocks]

1.Dish TV 15 million subscribers
2.Tata Sky 11.5 million subscribers
3.Airtel 8.4 million subscribers
4.Sun Direct 7.8 million subscribers
5.Videocon 6.6 million subscribers
6.Big TV 4.5 million subscribers
Total 50.9

 

[Sarkar]

Another fact is that Dish has submitted Rs112 crore where as TS has submitted 121 crore as license fee. As license fee is 10% of total revenue of DTH company so TS total revenue(1210 crore) is higher than DishTV(1120 crore) with less subscriber base. Ts is making profit.

 

[Karan rocks]

One more thing Dish tv and Tata Sky are lunched in 2004.After 4 years Airtel and Videocon lunched.In this 4 yrs gap this two dth brands gone way ahead than Airtel and Videocon in terms of market share.

 

[Sarkar]

Nope TS launched in I think 2006 or 2007

 

[Karan rocks]

Nope TS launched in I think 2006 or 2007

Okay For TS 2 years gap and For Dishtv 4 years gap which is enough to go ahead than Airtel and Videocon in terms of market share.

 

[NinadG]

Another fact is that Dish has submitted Rs112 crore where as TS has submitted 121 crore as license fee. As license fee is 10% of total revenue of DTH company so TS total revenue(1210 crore) is higher than DishTV(1120 crore) with less subscriber base. Ts is making profit.

TS policies are schemed in a way to extract more money from customers using complicated web of offers/services/pack prices. It seems TS is more concerned about ARPU/Total profit than customer addition/nos.

 

[Sarkar]

TS policies are schemed in a way to extract more money from customers using complicated web of offers/services/pack prices. It seems TS is more concerned about ARPU/Total profit than customer addition/nos.

Fully agree except the word complicated. I don't think their packs are complicated to understand

 

[Karan rocks]

I think this attitude will ensure TS its second position for some time & D2H will take over TS after next phase of digitization starts.

Airtel will take over Tata Sky after next phase of digitization.

 

[Sarkar]

So DTH of the year 2014 will be ADTV