Who would want to subscribe to this channel?? If you subscribe to Star Sports HD1 & HD2 alone itself, you will be paying lesser rate. And also the ads are only during the breaks and so far there are no 'L' shaped ads while match is going on. So why would anyone want to pay a premium for the same content.
If its like an Active service where you can watch any highlights of any match at any time, then atleast it will be useful. But so far, there is no info regarding that either.