sakthi_ums
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- 6 Jun 2013
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As the exact figures are out now, so lets find out who is real culprit. Sony, Tata Sky or Both. Lets not jump the gun by just looking at amounts. Lets be fair and do a little math.
3 Years Back - 800 Crore, 10 Million Subscribers, 14 Channels
Now - 1700 Crore, 16 Million Subscribers, 32 Channels
Lets 1st Evaluate Sony's Statement, that they have not increased channel prices.
So According to previous contract - 800 crore for 10 Million Customers = 800 Per Subscriber
New Contract - 1700 Crore for 16 Million Customers = 1063 Per Subscriber
Cost per channel,
Previous Contract = 800/14=57.14 Per Channel Per Customer
New Contract = 1063/32=33.22 Per Channel Per Customer
So its obvious Sony is not lying, if you see cost per channels is lesser by around Rs. 25 per channel per subscriber. That's takes all IPL and others factors
Now lets Evaluate Tata Sky's Statement - "what they were seeking would have forced us to hike our prices"
So according to new contract (what's Sony asking) = 1700 Crore for 16 Million Customers = 1063 Per Subscriber
It Comes down to 1063 Per Subscriber, Now the contract is for 36 months, so eventually they will be paying
1063/36=29.53 per month per subscriber for 32 Channels = 99 paisa per channel
So Tata Sky is lying here, sony is asking Rs. 29.53 per month per user for all 32 channels , and Tata Sky is charging twice the amount of this for its one use less active service. Also if you want to subscribe to Ten 1 only as ala-carte, Tata Sky is charging Rs. 60.
does 100% of the 16 million customers subscribe to all 32 channels ?