They don't get additional revenue from existing HD customers by adding Zee cinema HD and Zee studioHD and MoviesNow HD also. Popularity is not at all the prime factor for them if you go by existing HD channel MIX.
It is true that Dish FraudHD does not provide DD5.1 audio. But HD Audio does not take up more space than HD Video. More importantly, there is no
HD Audio on DTH. Audio on DTH is limited to Dolby Digital +.
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