I told you so. We need something like ITV UK. (for those who don't know ITV stands for 'Independent Television'. In Hindi, the word for 'independent' is 'Swatantra' or 'Swadheen'. So, India should have thought of expanding its terrestrial network to private players way back in 1993, instead of relying heavily on Cable TV. Had it been done, we could have gotten our own desi ITV called Swatantra TV/Swadheen TV.
Moreover, Cable TV is slowly on its way to extinction. Cable connections are now mainly used in broadband services. So, it is not wrong to say that Cable TV will cease to exist in the future. Many foreign countries have already discontinued Cable TV services.
But unfortunately, the then Congress Government under the leadership of the Late PV Narasimha Rao decided to stick to Cable TV, whose effects are now visible clearly. Rural areas still don't have Cable TV as of date. Besides, Cable TV itself is costly.