Summary of WHY VIACOM - CBS MERGE COULD BE A GAME CHANGER?
A NBC REPORT.
. AS CBS- VIACOM merge are getting finalized, the questions are being raised is this the end ?
Well the answer may be
NO.
. Shari Redstone the chairman of National Amusement company owns 2 biggest Cable media network in US. The split of the company had in 2006. Several merge attempts has been done since 2016 but CBS EX CEO made attempt not to go for merge. But in 2018 he was thrown of the company for a social moment #METOO . for sexual abuse. This made Easy for redstone to push merge talks. And it did work.
All eyes on 8th August
As Hollywood Street and NBC has reported August 8th may be official merge of this both media
And the new VIACOM will be reformed.
But it isn't that. Will The new Viacom sit ideal after merge?
CBS latest purchase of starz media of lions gate will also not provide Red stone what she wants.
Next on the list is Movie and film production house SONY PICTURES , which sits on nearly 9.133B$ and Non Friction Media company DISCOVERY communication.
Both CBS and Viacom alone cannot independently buy these companies. But statistics say they can if CBS-Viacom merge may happen.
Currently Viacom sits at 12.7 B$ and CBS at 19.7B$.
So the new Viacom will make closely 35B$
Which would help them to do successful talks with both Discovery and Sony pictures.
However Both Discovery and Sony have kept quite and has declined and said They aren't selling.
But known people in this talks have said at last it may be settled to live with mega gaints in industry.
Link :
If CBS and Viacom reunite, more mergers could be on the way
Viacom is buying starz media only not entire Lion's gate
