Breaking TRAI Asks Broadcasters To Publish New ALC & Bouquet By 10/08/2020

[Vadirocks]

@Basil @Siva @dino29

As The TV Channels Lacks Contents Now

How Broadcasters Gonna Price Their Bouquets??

Which Broadcaster Likely To Get Affect More?

 

[Sagarji]

@Basil @Siva @dino29

As The TV Channels Lacks Contents Now

How Broadcasters Gonna Price Their Bouquets??

Which Broadcaster Likely To Get Affect More?

they have to follow below conditions now to price the channels/ bouquets -
1. MRP of channels in a bouquet can’t be more than 1.5 times of Broadcaster's bouquet price i.e. max 33% discount
2. Channels in a broadcaster bouquet can’t be more than 3 times the avg channel price of that bouquet
3. Capping of Rs 12 for Pay Channels to be part of Broadcaster Bouquet vs current Rs 19.
4. Easy to understand NCF : i) Up to 200 channels – Rs 130 + tax, ii) More than 200 channels – Rs 160 + tax

Tailend channels will get a beating now for sure while niche/ popular channels can be priced more than Rs 12 but then they can't be part of Broadcaster bouquets. Tough choice for broadcasters - if they price channels higher than subscriber will go for prime channel only as an ala-carte whereas rest of the tailend will be left out and then rating will dip which will result in low ad revenue. Lets see whats gonna happen now - i think Broadcaster will again go to court now.

 

[thisisjagan]

A case will be filed for date extension due to COVID.

 

[Basil]

@Basil @Siva @dino29

As The TV Channels Lacks Contents Now

How Broadcasters Gonna Price Their Bouquets??

Which Broadcaster Likely To Get Affect More?

They would have done their homework on new rules in last 7 months. Pricing won't be affected by lack of content. Interesting to see, if they find any loophole this time.

 

[satyajeet]

@DJ Roy

The regulator expected broadcasters to implement the provision of Tariff Amendment Order 2020, and Interconnection Amendment Regulations, 2020 but instead they have started violating the provisions of Tariff Order, 2017 itself by modifying the composition of bouquet and discontinuation of their existing bouquets, in a manner beneficial to them but adversely affecting interest of the consumers.

Few broadcasters have started asking distribution platform operators (DPOs) to accept new bouquets with revised prices with one major broadcaster recently discontinuing low priced bouquets so that consumers could take new higher priced bouquet thereby increasing their monthly payout.

The new bouquets being pushed by the broadcaster is not compliant with the new provisions of the Tariff Amendment Order 2020 and the broadcaster interestingly hasn’t even informed the regulator in clear violation of reporting requirements required in the Tariff Order, 2017.

The move has set in motion due to the revised prices announced by some broadcasters which are take into effect from 1st August, 2020. The authority noted that there was possibility that other broadcasters could possibly start similar malpractices thereby nullifying the legal framework laid down for regulation. The regulator has now pushed for the immediate implementation of NTO 2.0 to promote orderly growth of the sector and to balance the interests of the service providers and to safeguard the interest of the customers.

Here’s why TRAI kept quite on NTO 2.0 and is now pushing broadcasters to comply | DreamDTH

All this anti-consumer act done by broadcasters provide sound legal backing to TRAI even if broadcasters goto court.

 

[Basil]

All this anti-consumer act done by broadcasters provide sound legal backing to TRAI even if broadcasters goto court.

Indeed. The direction as good for a submission in the court.

 

[iShreyamK]

I feel that instead of challenging, broadcasters should immediately implement NTO 2.0.
In this era of OTA most youths don't prefer watching TV's because of their repeated contents. And the most important thing is WHY SHOULD I WATCH SO MUCH ADDS when I am paying average ₹19 for a channel instead I will subscribe OTTs if they want to change more they should limit adds. And there is no innovation and creativity, same old contents everyday. They want to earn maximum revenue that's why they bundles useless channels with the demanding channels, that is the reason because of which they oppose NTO 2.0. If the broadcasters continues with the same attitude of betraying the customers thenI an sure them within 2-3 years no one will subscribe channels.

 

[Sagarji]

I feel that instead of challenging, broadcasters should immediately implement NTO 2.0.
In this era of OTA most youths don't prefer watching TV's because of their repeated contents. And the most important thing is WHY SHOULD I WATCH SO MUCH ADDS when I am paying average ₹19 for a channel instead I will subscribe OTTs if they want to change more they should limit adds. And there is no innovation and creativity, same old contents everyday. They want to earn maximum revenue that's why they bundles useless channels with the demanding channels, that is the reason because of which they oppose NTO 2.0. If the broadcasters continues with the same attitude of betraying the customers thenI an sure them within 2-3 years no one will subscribe channels.

See I agree broadcasters are trying to mint money thru Ads more on linear platform compared to OTTs, and similarly finding ways and means to push their tailend channels for keep flowing in AD Revenue. But stating that within 2-3 years all subscriber will go on OTT (if stop subscribing to linear TV channels) then that would be exaggeration. It will take pretty significant time :

1) In India, broadband connectivity has to go miles to provide consistent service in every nook n corner of our societies (currently merely 20 mn wired BB connections are there - 45% with BSNL/MTNL - Only GOD knows what kind of speed and service their customer must be getting) +
2) Indians are highly price sensitive, u cant replace a Rs 250-300 linear video service with combined value of OTT service of netflix, prime video, hotstar, SonyLiv, Zee5, Voot, etc. and top it with monthly Broadband connection charges +
3) There is increasing data consumption on Freemium model OTT (Youtube carrying the majority load) +
4) LED/ Smart tv penetration is less than 10% +
5) Tier 3/4 towns and villages still rely very much on Cable/DTH/ FreeDish/ Pirated box due to low cost + there are number of other such factors.....

But yes in urban India shift is happening pretty fast towards OTT based TV model and subscribers on linear TV is dipping pretty fast. Lets see if NTO 2.0 will bring relief or sorrow for consumers !!

 

[SATFAN]

See I agree broadcasters are trying to mint money thru Ads more on linear platform compared to OTTs, and similarly finding ways and means to push their tailend channels for keep flowing in AD Revenue. But stating that within 2-3 years all subscriber will go on OTT (if stop subscribing to linear TV channels) then that would be exaggeration. It will take pretty significant time :

1) In India, broadband connectivity has to go miles to provide consistent service in every nook n corner of our societies (currently merely 20 mn wired BB connections are there - 45% with BSNL/MTNL - Only GOD knows what kind of speed and service their customer must be getting) +
2) Indians are highly price sensitive, u cant replace a Rs 250-300 linear video service with combined value of OTT service of netflix, prime video, hotstar, SonyLiv, Zee5, Voot, etc. and top it with monthly Broadband connection charges +
3) There is increasing data consumption on Freemium model OTT (Youtube carrying the majority load) +
4) LED/ Smart tv penetration is less than 10% +
5) Tier 3/4 towns and villages still rely very much on Cable/DTH/ FreeDish/ Pirated box due to low cost + there are number of other such factors.....

But yes in urban India shift is happening pretty fast towards OTT based TV model and subscribers on linear TV is dipping pretty fast. Lets see if NTO 2.0 will bring relief or sorrow for consumers !!

Bro,watching any program in Mobile is not good as TV for long time and it will hurt eyes also.
For short time,like in Travelling its fine. So,like you said -its long way to go for OTT in India.
Waiting eagerly for 2.0

 

[vicky 1213]

Statement from star and zee