Nobody is getting benefit from the delay except TRAI. Hold on NTO 2.0 is a boon for broadcasters but there is a freeze on pricing which has made them refrain from launching and shutting down channels. TRAI is actually the winner this time.
There's a reason all major pay-TV channel launches are on hold including 14 ETV Balbharat channels.
"Without the clarity on the tariff order front is very difficult to give any outlook. Right now it is going to be on a status quo. Until that regulatory issue doesn't get resolved, we are unable to take any price hikes or anything. So it's pretty much going to be status quo until that resolves. Once that is resolved and stability resumes, let's say in a quarter or two post it been getting resolved, as I mentioned early-teens to mid-teens kind of growth can be expected from the subscription side." - Punit Goenka
https://assets.zee.com/wp-content/uploads/2021/02/08181625/Q3FY21-Earnings-Call-Transcript.pdf