Colors Punjabi is must needed.
They can also launch FTA movies channel Rishtey PunjabiPlex .
Ratings of Punjabi channels are on downhill path because 80% time they give to songs .
Thankfully , Mr Sidhu's is all set to introduce a new cultural policy for Punjab .
Hindi GECs are earning huge from Punjabi speaking areas. Hindi news channels get their second highest viewership from (Punjab H H Ch J&K market , source Barc India).Punjab has the highest dth penetration but sadly there isn't a single Punjabi channel with good content .
Punjabi language has been flooded with Hindi words .
P.S I have been a silent reader here for about 2 years and finally joined this informative forum.
Hindi GECs are earning huge from Punjabi speaking areas. Hindi news channels get their second highest viewership from (Punjab H H Ch J&K market , source Barc India).
Ya, that's true but the niche regional markets like punjabi,gujrati, odia,bhojpuri will remain at lower ratings compared to south cluster. The main reason behind it is rating dividation with HINDI GEC as you said. Broadcasters will never tend to invest much in this markets as they have less revenue compared to hindi & south cluster.
Bro, I feel Cineplex will remain common for all movie channel from viacom18 like Zee's Cinema & star's movies. But still there are few exceptions like zee talkies,zee cinemalu from zee & star gold,star suvarna plus from star.
Even before rishtey Cineplex original plan was colors Cineplex. But after FTA revolution in india they changed it to rishtey Cineplex. Hence I thought this will be colors marathi Cineplex.
I will make a logo for colors chitrapatat.Just bring me colour which should be used.
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