Dinesh jain
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Viacom18’s maiden music channel MTV
Indies, which recently got replaced by new kid MTV
Beats, has been placed on Doordarshan’s Freedish
as a free to air (FTA) channel.
MTV Beats has replaced Viacom18’s currently
running channel X Zone on the pubcaster’s DTH
platform that carries FTA channels and is popular in
semi-urban and rural areas of India.
The Hindi music channel will be available on
various other DTH platforms and bundled with
Viacom18’s offerings as a pay channel.
MTV Beats was conceived and launched recently to
replace MTV Indies with an aim to address a mass
audience. It will predominantly focus on Bollywood
music. MTV Beats is targeted at 15–30-year-olds
across urban and rural India.
Viacom18 has also acquired an additional licence
to launch MTV Beats HD.
Viacom18's MTV Beats now on DD's Freedish | Indian Television Dot Com
Indies, which recently got replaced by new kid MTV
Beats, has been placed on Doordarshan’s Freedish
as a free to air (FTA) channel.
MTV Beats has replaced Viacom18’s currently
running channel X Zone on the pubcaster’s DTH
platform that carries FTA channels and is popular in
semi-urban and rural areas of India.
The Hindi music channel will be available on
various other DTH platforms and bundled with
Viacom18’s offerings as a pay channel.
MTV Beats was conceived and launched recently to
replace MTV Indies with an aim to address a mass
audience. It will predominantly focus on Bollywood
music. MTV Beats is targeted at 15–30-year-olds
across urban and rural India.
Viacom18 has also acquired an additional licence
to launch MTV Beats HD.
Viacom18's MTV Beats now on DD's Freedish | Indian Television Dot Com
