Vodafone Race To Fame with MTV

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3 Nov 2010
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MUMBAI : Always dreamt of living life in the fast lane like Lewis Hamilton or Jenson Button? MTV and Vodafone gives all you F1 enthusiasts a chance of a lifetime to turn your dream into reality and experience what money can’t buy, a chance to witness the race from the paddock at the Indian Grand Prix, the most awaited motor racing event in India now only a few weeks away. MTV and Vodafone together are on a nation-wide hunt for the biggest Formula 1 fan in the country with ‘Vodafone Race to Fame – Life in the fast Lane with MTV’ premiered on 9th September and will air every Friday @ 8pm only on MTV.

‘Vodafone Race to Fame – Life in the fast Lane with MTV’ is a show that hunts for the toughest, strongest and most ardent F1 enthusiast, in India’s 6 major cities, Mumbai, Goa, Delhi, Jaipur, Hyderabad and Chennai. The contestants will be seen going through physical tasks like enduring excessive heat wearing a burn suit, bungee jumping maximum number of times and re-fueling, tyre changing and panel adjusting in just 9 seconds amongst others tasks. The 12 lucky winners who prove their mettle in the grueling auditions will get a once in a lifetime opportunity to meet Lewis Hamilton, a British Formula One racing driver from England and former World Champinion. Lucky 2 winners will also get to interact with the McLaren Mercedes F1 team and get a chance to witness the race with them during the three day race weekend scheduled to be held at Noida, Delhi.

Anuradha Aggarwal, Vice President Brand Communications & Insights, Vodafone Essar Ltd, said “We are extremely happy to partner with MTV for Vodafone Race to Fame- Life in the fast lane which is the most appropriate platform to reach out to youth across India. Vodafone is delighted to give its customers an once-in-a-lifetime money-can’t-buy experience and give them a chance to get up close & personal with the Vodafone McLaren Mercedes team. The show will not only fulfill die-hard motor racing enthusiasts’ wildest dream but also give thousands of viewers the thrill of watching it on their television screen.

Aditya Swamy, Channel Head, MTV India, said, “F1 fever is in the air and we are delighted to further our partnership with vodafone to launch an experiental platform which gives fans a taste of life in the fast lane ... Definately an unforgettable moment ...”

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