Most simple doubt is, how we can trust other operators , today fight is in between ADTV and Star, tomorrow that may be between TS and Star. As per my understandings , ADTV has no revenge with star channels and they are ready to gave SD channel. It clearly says the issue Star demanding more for HD, definitely they can demand more but the advertisement move or campaign is not up to their standard. Childish behavior of Star.
It's not a question of revenge or rivalry. It's a question of making money and profit. Nobody is here to lost his money in doing charity. I am not sure how making money and running business in profit becomes childish