WB (Warner Brother)..

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Launching date

 

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We are bullish on TV, says Rohit Bhandari, Turner International India | The Financial Express | May 3, 2016

Excerpts :

What are the rebranding plans for WB ?

WB for us is purely a library service because HBO has focussed on giving them the latest premieres and some library content. We are currently working on a refresh for WB and it should be ready by mid-May. We are finalising the look because consumers very strongly relate to the WB shield, so we are trying to see what we can do with the shield itself.

How do you view the year ahead for your business ?

This year is going to be critical for us from two points of view. One is the launch of HBO HD and second is the rebranding of both the brands.

So guys, they are only going to rebrand the WB channel and nothing else, it was to be done by mid-May but now, as you can see they are going to complete it by mid-July. Let us see how they are going to refresh the WB channel !!