Thakur
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KOLKATA:Commending the decision of the Telecom Disputes
Settlement Appellate Tribunal’s
(TDSAT) to put Star India channels
on a la carte, the network said with this it is likely to introduce the concept of packaging.
Star India legal & regulatory senior vice president Pulak Bagchi and distribution strategy & marketing senior vice president Vivek Takalkar were in the city to explain the benefits of packaging.
The officials from the network highlighted that even though a number of cable TV homes in phase I and II are digitised, the addressability of digitisation has not yet been completed.
They further said that since the main aim of digitisation was to offer choice to the customers in terms of channels they want to subscribe, Star India would offer the bouquet of channels via different packs and thus, offer true benefits of digitisation.
http://www.indiantelevision.com/television/tv-channels/gecs/we-are-introducing-the-concept-of-packaging-star-india-141103
Settlement Appellate Tribunal’s
(TDSAT) to put Star India channels
on a la carte, the network said with this it is likely to introduce the concept of packaging.
Star India legal & regulatory senior vice president Pulak Bagchi and distribution strategy & marketing senior vice president Vivek Takalkar were in the city to explain the benefits of packaging.
The officials from the network highlighted that even though a number of cable TV homes in phase I and II are digitised, the addressability of digitisation has not yet been completed.
They further said that since the main aim of digitisation was to offer choice to the customers in terms of channels they want to subscribe, Star India would offer the bouquet of channels via different packs and thus, offer true benefits of digitisation.
http://www.indiantelevision.com/television/tv-channels/gecs/we-are-introducing-the-concept-of-packaging-star-india-141103
