In Tamil, they’ve recently climbed to the No. 2 position, but becoming No. 1 will still be a long journey. That said, Sun TV is no longer the overwhelmingly dominant leader it once was with a huge margin.
Malayalam remains the only regional TV market in India with such a dominant market leader, as Asianet holds around a 50% market share. At the same time, there has been consistent investment in Zee Keralam, which has occasionally helped it reach the No. 2 spot, though the gap is still very large and the battle ahead remains long.