Discussion Week 18 2026 | BARC Data

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Zee TV
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GRP Comparison W17'26 vs W18'26 by Zee
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Zee Telugu
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In malayalam, now Asianet stopped telecasting fictions everyday. Only 7 pm available on Saturday. All thanks to comedy cooks
 
Zee should be no.1 in Marathi, Telugu and Hindi. I don't know about tamil and malayalam much so can't comment.
In Tamil, they’ve recently climbed to the No. 2 position, but becoming No. 1 will still be a long journey. That said, Sun TV is no longer the overwhelmingly dominant leader it once was with a huge margin.

Malayalam remains the only regional TV market in India with such a dominant market leader, as Asianet holds around a 50% market share. At the same time, there has been consistent investment in Zee Keralam, which has occasionally helped it reach the No. 2 spot, though the gap is still very large and the battle ahead remains long.
 
In Tamil, they’ve recently climbed to the No. 2 position, but becoming No. 1 will still be a long journey. That said, Sun TV is no longer the overwhelmingly dominant leader it once was with a huge margin.

Malayalam remains the only regional TV market in India with such a dominant market leader, as Asianet holds around a 50% market share. At the same time, there has been consistent investment in Zee Keralam, which has occasionally helped it reach the No. 2 spot, though the gap is still very large and the battle ahead remains long.
All zee channels are nearly improving whether it's Zee Marathi/Telugu/Hindi/Tamil/Malayalam. In Kannada it's already no.1
 
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