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Whole IBN network revamping...


26 Jan 2016
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A visionary who has entered into the foray of vernacular journalism to make it recognised globally. He is a broadcast professional with a career spanning more than 17 years with an immense pool of knowledge in the large variety of roles in sales, marketing, finance, legal and general management.Geared up to provide a refreshing outlook to the channels under him, it is the chief executive officer at IBN News Network (CNN-IBN, IBN7, IBNLokmat) Avinash Kaul. He has worked across various genres including news, general entertainment, kids, movies and lifestyle inIndia.From being a board member of the Media Research Users Council to a part of the technical committee for Broadcast Audience Research Council (BARC), he has witnessed every chapter of the broadcast industry. With many a feather in his cap, Kaul is now poised to take IBN Networks to newer heights with a prominent footprint in digital with the launch of various properties.In conversation with Indiantelevision.com’s Megha Parmar, Kaul sheds light on the revamps in the pipeline, importance of theratings body, the tug of war between digital and linear television, DAS III roll out effects, and the way ahead for the entire IBN News Network.
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