Sorry to say this but i strongly feel that Zee Cinema's great legacy & iconic standing is being ruined with the content strategy being adopted by them. Not only all day their schedule is covered with mostly dubbed south indian movies but many of these r not even good ones. Zee Cinema needs to seriously consider undergoing revamp else i sense that it will loose the connect with audience, it is trying to leverage the current trend of many dubbed south indian movies doing well but really going overboard with this strategy which is likely to bring negative impact on its ratings as well as bollywood audience drifting away would further prove to be a major concern