Pen Studio has shut down Wow Music w.e.f. today due to dismal ratings and it's licence now being used for running brand new channel ILove. Graphics also revamped. Let's see how this one fares.
That was just a gimmick , all channels try to portray themselves as well performing or fastest growing in initial phase to get highlighted. Fact was that on a constant basis Wow Music was the weakest channel in Hindi Music Genre, had even lower ratings than Music India which airs select songs and teleshopping all day. Also Wow Music failed to crack a deal with T-Series and hence wasn't airing any music from this label, Zee is also having old conflict with this label and faring poorly in music channel space as a result.
This is not a "ILove" program block on Wow Music as you are tying to interpret, they used to have it till yesterday where Wow Music Channel Logo used to appear at upper right hand side corner while program block name was mentioned at top left side.
Currently Wow Music logo has been made transparent, small and squeezed at lower right of screen while ILove has taken channel logo position. Many channels use this trick of using old licence to start a new channel until MIB hands them original licence or permits name change.