There are lot of other channels catering to 90's music like mastiii, 9X Jalwa, B4U Music or to some extent even Sony Mix hence that can't be a plus point for WOW or ILove. They needed to do something out of box to get audience attention. Also as i said not having agreement with T-Series restricts songs one can play on the channel. May be showcasing more variety of Bollywood Songs or Indi Pop from past decades would have helped. Even Bindass and Zoom are performing badly and might shut or rebrand soon