Tata Sky to carry Zee Cafe’s HD feed from 21 Nov
English entertainment channel Zee Café will
make its HD feed available on Tata Sky from 21
November.
Zee Café HD, the latest entrant in the company’s HD
bouquet called Zee HD League, has already launched on
Dish TV.
Taj Television, the distribution arm of ZEEL, has priced the
channel at Rs 30 for distribution platforms.
Zee Café business head Ali Zaidi said, “Over the years, the
demand for English entertainment content has grown
manifold. Audiences are willing to invest their time and
money to watch the best and the latest. According to the
FICCI 2015 Report, there are four million HD subscribers
accounting for 10 per cent of the total DTH subscribers.
The point is that over 15 per cent of the increase in DTH
subscribers has been with those opting for HD
connections. We have been trendsetters in the industry,
and the demand for our shows makes us rule the points
table every week. With Zee Café HD, we are now taking
this experience a notch higher.”
Complementing the launch of the HD feed will be
#ThePlaceToBe campaign to reiterate the attributes that
make watching Zee Café and Zee Café-HD a must for
viewers. The campaign will run across all mediums
including outdoor, radio, TV and print. There will be an
integrated approach to reach out to viewers.
Tata Sky to carry Zee Cafe's HD feed from 21 Nov | TelevisionPost.com