Zee launches five more channels on Dish Network in US

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(31 August 2011 1:10 pm)

MUMBAI: Continuing with its overseas expansion plans, Zee Group has launched five new channels exclusively on Dish Network.

The new channels are Zing, Zee Business, Zee Smile, Zee Kannada and Zee Marathi, making it the largest launch of channels by any South Asian broadcaster in the US. Dish Network already offers Zee TV, Zee Cinema, Alpha ETC Punjabi and Ten Cricket.

Said Zee TV America CEO Suresh Bala, “The advent of more Zee channels on Dish Network acknowledges the vitality and influence of the South Asian audience in the United States. We are pleased to partner with Dish Network to give South Asians who live and work in the US- Indians, Pakistanis, Sri Lankans, Bangladeshis, and now Kannada and Marathi-speaking audiences a full range of entertainment choices and
business news.”

The South Asian market is the fastest-growing ethnic segment in the US and Zee TV has decided to cater to a wider segment of the South Asian audience with its five new channels, expanding the media company’s reach on Dish Network to nine channels in total.

Averred Dish Network vice president of International Programming Chris Kuelling, “Zee TV’s selection of channels, exclusive nationally to Dish Network, allows the South Asian population in America to connect with their home country in a way not offered by any other television provider.”

Zing is available in the Hindi Mega Pack and Hindi Masti Pack on Dish Network channel 674. Zing offers music and movies, as well as programming on celebrities, lifestyle and fashion, along with behind-the-scenes segments, Bollywood exclusives and Page 3 scoops.

Zee Business is available in the Hindi Mega Pack and Hindi News Pack on channel 644 on Dish Network and Zee Smile on channel 617. Zee Kannada is available in the Kannada Mega Pack on channel 643 and Zee Marathi in the Maha Pack on channel 619.
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