"Zee Marudhara" Rebranded as "Zee Rajasthan News"

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Thanks for the Snapshots @Bapun bhai nd Rushil :tup
 
Same as zee kalinga.first it was infotainment channel then converted to news channel
 
MUMBAI: Zee Media Corporation Ltd ( ZMCL) has converted its Rajasthan-focused news and entertainment channel into a pure-play news channel and changed its name to Zee Rajasthan News.

The channel was earlier known as Zee Marudhara, airing a mix of news and entertainment content under the terrestrial entertainment network (TEN) format.

The new tagline of the channel is ‘Khabaro Mein Dum, Sabse Aage Hum’ (Impact in our news, we are ahead of everyone). The changes are effective from 30 March, which is also celebrated as Rajasthan Day. “Zee Marudhara is now a pure-play news channel.

The news genre is becoming larger, and considering the size and scale of Rajasthan, we feel that there is a need for a news channel,” ZMCL CEO AK Pandit told TelevisionPost.com. Apart from Zee Marudhara (Rajasthan), Zee Purvaiya (Bihar-Jharkhand) and Zee Kalinga (Odisha) were also operating under TEN. However, Pandit said that all the channels of the network are pure-play news.

Read more at: Zee Media’s Rajasthan channel becomes pure-play news channel | TelevisionPost.com | TelevisionPost.com
Zee Media’s Rajasthan channel becomes pure-play news channel | TelevisionPost.com
 
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