Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI: Zee Network’s dead channel, Zee Smile is all set to ‘smile’ again. After more than a decade of its launch (September 2004), the network aims to get the channel up and running again.
According to sources close to the development, Zee Smile is set for a revamp in the coming months and Zeel chief creative head - special projects Shailja Kejriwal will head the project. She can also be credited for launching general entertainment channel (GEC), Zindagi last year for the Indian diaspora.
With the revamp, the channel is trying to move away from tear jerkers. It aims to bring the fraternity of television and theatre together. Sources from the industry say, “The channel, with the revamp, aims to grab attention of niche audience. Owing to that fact, Zee Smile will be televising plays.”
http://www.indiantelevision.com/television/tv-channels/gecs/zee-smile-set-for-a-revamp-shailja-kejriwal-to-head-150316