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That could be partly because of the viewership. The already launched telugu HD channels like Star Maa HD, Star Maa Movies HD and ETV HD became successful and other broadcasters are following the suit.Telugu viewers are so lucky. Already they have 6 HD channels, more than any other language. Now they will be having 8. Unfortunately other languages (except Tamil) are not bothered about launching HD channels in any genre other than GECs. At most there is one movie channel (Jalsha Movies HD, Zee Talkies HD, etc.). But Telugu viewers have everything. No other language has more than 1 HDmovie channel and Telugu has three.