Even Zee has 50+ Malayalam movies now but 90% are flop movies (includes people hadn't heard the names of many movies)
Now they are telecasting Bollywood and tamil movies as fillers.Also the Gec hadn't fulfilled their aim. So a Malayalam movie channel from Zee is currently a logic less thought.
But I'm not expecting both. 2.0 will be premiered in Zee tamil only. Also 'Zee thirai' will not be launched such frequently.