Breaking ZEEL and Sony merger approved by ZEEL board; definitive agreements signed

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Sirf Ek Bandaa Kaafi Hai, released on ZEE5 and is still available, now going to premiere on tv on Sony MAX
 
After posting the article I am having doubts. Will zee change its channel logos or zee will change its channel names?
Culver Max is just placeholder Parent Company name like Alphabet (Google)

Most channels will operate as usual with existing names. If both Zee & Sony are strong in a particular market with multiple channels they’ll decide to shut down or sell it if CCA raises any issues.
 
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Who wants to attend the wedding?
 
Culver Max is just placeholder Parent Company name like Alphabet (Google)

Most channels will operate as usual with existing names. If both Zee & Sony are strong in a particular market with multiple channels they’ll decide to shut down or sell it if CCA raises any issues.
Both brands may co exist. As Zee is stronger on regional markets and Sony is at the tip of exploring regional market, Sony can give it up to Zee by shutting down just 2 channels(Sony Marathi & Sony Aath). Sony brand can focus on Sports, English, Kids, Infotainment cluster. Big replication happens in Hindi. But both brands can function seperately as of now by closing some movie channels and the & brand.
 
Max network will be a good name option..
Max sports , Max cinema, max tv , Max+(ott)
 
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