Breaking ZEEL and Sony merger approved by ZEEL board; definitive agreements signed

[Aksgr]

Sony-Zee combine may go with Amazon Prime (digital) for IPL rights

The Sony-Zee game plan for Indian Premier League

The entity may also tie up with Amazon Prime Video to make a bid that will split the digital and broadcast rights among the partners

www.livemint.com

If they go with amazon. Then the merge will be useless. Sony wants content to be big digital giant. With IPL they can easily sit at no.1 but if they tie up with amazon what's the use for future companies growth.

 

[Lurie]

If they go with amazon. Then the merge will be useless. Sony wants content to be big digital giant. With IPL they can easily sit at no.1 but if they tie up with amazon what's the use for future companies growth.

Rightly pointed out. Also, Sony Pictures' head has pointed out that they are investing in zee to transition from traditional entertainment to digital and to expand. Based on this, live mint article seems illogical.

 

[rahul1117kumar]

After merger

We might see saying it's zee sony sports network in future.

 

[Aksgr]

What's this

 

[Shantanu]

Regarding &TV, As they have 3 popular GEC with them now. Either they'll close it or plan a strategic rebrand of &TV either under Zee or Sony Brand.

To expand reach of &TV they can play TMKOC or TKSS repeats on it in slot. Will that be a good strategy?

 

[hike]

Regarding &TV, As they have 3 popular GEC with them now. Either they'll close it or plan a strategic rebrand of &TV either under Zee or Sony Brand.

To expand reach of &TV they can play TMKOC or TKSS repeats on it in slot. Will that be a good strategy?

Or they can turn & TV there youth brand.

 

[Shantanu]

Or they can turn & TV there youth brand.

That no longer has good viewership on TV. OTT is a good platform for youth shows.

 

[The Lonelier Island]

Regarding &TV, As they have 3 popular GEC with them now. Either they'll close it or plan a strategic rebrand of &TV either under Zee or Sony Brand.

To expand reach of &TV they can play TMKOC or TKSS repeats on it in slot. Will that be a good strategy?

They can become a urban brand. Bring Korean, Japanese, Arabic and other Asian countries in Hindi. I even want English shows dubbed in Hindi and air on this channel. It can be a game changer. Those who want escape from saas baahu channels can watch this channel.

 

[Akashsky]

Both the networks are operating many well established paid and fta channels, they should preserve the individual identity of their channels because each of these channels have their own fan base . Rebranding or shifting of contents from one to other might create big disorder. They should merge genere where one brand is strong and other is having minimal or no presence like sports and kids, where sony is a gaint and zee is missing

 

[rahul1117kumar]

Hope they do justice with & brand as after Disney star merger Channel like bindass are suffering a lot its miserable for them. Earlier Channel was a youth Channel now showing only Punjabi songs.