Shubh
Contributor
- Joined
- 12 Dec 2015
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What are the new channels that ZEE has in the pipeline? Which are the genres that you will be focusing on more in 2018?
We are very excited about our latest offering – &Flix, an English movie channel. We will have a premiere lined up every week.
Regionally, we plan to enter Kerala and Punjab in a big way.
Our acquisition of 9X Media will complement our movie and music publishing business.
What are your plans to grow and expand the ‘&’ brand? What kind of differentiation have you planned for ‘&’?
We are launching an English movie channel under the “&” umbrella. This brand was launched with a clear objective to connect with contemporary Indians, cater to urban, progressive, aspirational yet rooted mindset and content of international quality.
Ashish Sehgal on foray into Kerala & Punjab, upcoming English movie channel &Flix
We are very excited about our latest offering – &Flix, an English movie channel. We will have a premiere lined up every week.
Regionally, we plan to enter Kerala and Punjab in a big way.
Our acquisition of 9X Media will complement our movie and music publishing business.
What are your plans to grow and expand the ‘&’ brand? What kind of differentiation have you planned for ‘&’?
We are launching an English movie channel under the “&” umbrella. This brand was launched with a clear objective to connect with contemporary Indians, cater to urban, progressive, aspirational yet rooted mindset and content of international quality.
Ashish Sehgal on foray into Kerala & Punjab, upcoming English movie channel &Flix