Dinesh jain
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Zee Entertainment Enterprises Ltd
(ZEEL) has identified Africa as its next target
market to grow its international business. The
company is launching an English entertainment
channel Zee World on 3 February targeted at
African audiences.
“We are going to launch a channel for the
African market on 3 February called Zee World.
This channel would be in English and would
appeal not only to our Indian-origin viewers, but
also to the pay TV viewers of DSTV in Africa,”
Cairae said.
He also revealed that the company is ‘actively
looking at acquisitions in Africa’.
Having established its business in Middle East
with channels like Zee Aflam, Zee Alwan and
Zee Film Hindi, the company is studying markets
like North Africa, Turkey and Iraq.
“There are strong local markets in the MENA
region like North Africa, Turkey and Iraq that are
targeted for growth. We are studying the same
closely to come up with the right product mix
and grow relationships in the region,” he said.
In order to cater to the health and wellness
needs of people in the Middle East, ZEEL had
last year launched Zee Living in the region.
ZEEL to launch English entertainment channel for Africa market on 3 Feb | TelevisionPost.com
(ZEEL) has identified Africa as its next target
market to grow its international business. The
company is launching an English entertainment
channel Zee World on 3 February targeted at
African audiences.
“We are going to launch a channel for the
African market on 3 February called Zee World.
This channel would be in English and would
appeal not only to our Indian-origin viewers, but
also to the pay TV viewers of DSTV in Africa,”
Cairae said.
He also revealed that the company is ‘actively
looking at acquisitions in Africa’.
Having established its business in Middle East
with channels like Zee Aflam, Zee Alwan and
Zee Film Hindi, the company is studying markets
like North Africa, Turkey and Iraq.
“There are strong local markets in the MENA
region like North Africa, Turkey and Iraq that are
targeted for growth. We are studying the same
closely to come up with the right product mix
and grow relationships in the region,” he said.
In order to cater to the health and wellness
needs of people in the Middle East, ZEEL had
last year launched Zee Living in the region.
ZEEL to launch English entertainment channel for Africa market on 3 Feb | TelevisionPost.com
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