Ahead of the imminent rebranding of Direct-to-Home (DTH) operator ‘Tata Sky’, DreamDTH has gained access to pictures of the new equipment and merchandise of soon to be rebranded ‘Tata Sky’. As earlier reported by DreamDTH, ‘Tata Sky’ is set to be rebranded as ‘Tata Play’ shortly.
Pictures accessed by DreamDTH confirm that Tata Sons Private Limited will be using the logo that has been registered with IPIndia recently. The pictures of ‘Tata Play’s DTH dish antenna carry the logo in white color with a black background. The dish antenna carrying the new logo of ‘Tata Play’ has a light grey background.
As reported earlier, Tata Sky had sought measurements from their authorized dealers and distributors so as to provide them with new posters and banners reflecting the new name. DreamDTH has also seen the new banners which carry the ‘Tata Play‘ in white color with a pink and blue background.
As per sources in the Tata Sky distribution team, the new merchandise and equipment will be dispatched from the DTH operator’s end tonight. Tata Sky’s distributors and dealers are likely to receive the new merchandise and equipment carrying ‘Tata Play’ branding either tomorrow or the day after tomorrow.
The rebranding is likely to be announced tomorrow by Tata Sky as per sources.
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