NBA and Prasar Bharati announce content partnership

India’s public broadcaster Prasar Bharati and the National Basketball Association (NBA) today announced a content partnership deal that will see Prasar Bharati air classic NBA content, documentaries, game highlights, and public service announcements on its sports channels – DD Sports and its YouTube channel – Prasar Bharati Sports.

The partnership will have Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials, and public service announcements.

“We are pleased to partner with Prasar Bharati to offer classic NBA programming and highlights. Prasar Bharati shares our vision of growing the NBA’s fanbase in India and providing a wide range of content to our fans nationwide,” said Sunny Malik, head of global content and media distribution, NBA India.

“DD Sports has a unique place in India as the only destination on television for sports development. We have been in the process of reinvigorating the content of DD Sports, and NBA programming adds to the variety of offerings in the sports cluster.  We aim to create easy access for fans in India and educate them further about one of the world’s most popular sports,” said Mayank Agarwal, director general, Doordarshan, DD Sports