Prasar Bharati decided to Restructure Doordarshan

Prasar Bharati to restructure Doordarshan with creation of separate Creative Functions team.

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By Abhinav Kumar

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Prasar Bharati Board has decided to restructure Doordarshan. Prasar Bharati will separate Doordarshan’s Creative Functions into a dedicated vertical for handling Content Operations. Board has authorized the Search and Selection Committee which will be headed by Shri A Surya Prakash, Chairman, Prasar Bharati, to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contract basis.

The board will look for suitable professionals having more than 15 years of experience in broadcasting with specialisation in news/culture /arts /entertainment/sports and other genres which are relevant to public broadcasting, held leadership roles over the last five years, preferably at a large network with responsibility for one or more channels having nationwide viewership footprint.

The Chief Content Officer will be responsible for content/creative functions and operations across the Doordarshan network (All National and regional channels) in line with the goals/ objectives of Prasar Bharati, while The Channel Heads will manage individual channels in line with the Content and Channel Strategy.

Prasar Bharati is expecting to streamline its content/creative functions of Doordarshan and grow viewership of its channels by inducting professionals into new roles of Chief Content Officer and Channel Heads.

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Abhinav Kumar


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Abhinav is the Editor-in-Chief at DreamDTH with over 5 years of experience in covering industry developments. He is passionate about staying appraised of the latest developments in the industry and bringing forth their shortcomings. Specializing in DTH, television, broadcasting, and the entertainment sector, Abhinav is dedicated to exploring the happenings in these dynamic fields. Outside of work, he indulges in podcasts and audiobooks and enjoys unwinding with light-hearted, sci-fi, and thriller shows.

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