&Prive HD announces ‘Prive World Box Office’ property
The channel has rolled out a light-hearted campaign urging viewers to ‘feel at home with world movies, no matter the language’.
&Prive HD today announced the launch of a new property this March ‘Prive World Box Office’ bringing must-watch international movies from around the world. The movies will be pure entertainers with familiar themes in a foreign language. The channel starting March 5, 2021 on week nights at 9 PM will present ‘Prive World Box Office’ a collection of enjoyable, must-watch movies from around the world with familiar themes, varied genres that promise to entertain.
The channel has rolled out a light-hearted campaign urging viewers to ‘feel at home with world movies, no matter the language’. The campaign depicts a relatable situation in a foreign language through the lens of a typical Indian family. The film marks the return of remarkable actor and filmmaker Deepak Tijori on the screen along with evergreen Renuka Shahane. It also features internet sensation Rohit Saraf as the prospective suitor for their daughter seeking to win them over.
&PriveHD’s World Box Office bringing new premiers every week with movies of varied themes and genres. The new movies will be released every Friday at 9 PM airing for the entire week till Thursday. The unique scheduling makes it convenient for viewers to tune-in and catches new premieres every week on &PriveHD. The line-up includes movies that are each blockbuster in their country of origin and are from varied genres ranging from romantic dramas and comedy to fantasy and adventure.
Taxi 5, Ragnarok, Jeux D’enfants aka ‘Love Me If You Dare, Arab Idol, Fonzy, The Farwell, Headhunters, Utøya: July 22, and Pain And Glory aka Dolor Y Gloria among others will be shown as part of the special property.
“The consumer appetite for world-class movies transcending languages, has been witnessing a rise by leaps and bounds across consumption platforms. Various insights further suggest that viewers are more accepting of content in foreign languages with subtitled content being a preferred choice. The evolving preferences of our consumers assures us of our understanding of the non-conformist viewer and going a step beyond in enabling our viewers to discover great content beyond mainstream Bollywood and Hollywood, leading to the inception of Privé World Box Office. The campaign has been crafted with insights that aim to bridge the gap between the Indian film fans and the universal narratives in foreign language films, Thus, arriving at Foreign movies with familiar themes that will make you ‘Feel at home, no matter the language’. The ensemble cast of Deepak Tijori, Renuja Shahane and Rohit Saraf brings together both the past and the future of Indian movies and should help us generate curiosity and high buzz for this new offering.”
Prathyusha Agarwal, Chief Consumer Officer, ZEEL
Commenting on the same, Kartik Mahadev, Business Head, Premium Cluster, ZEEL said, “In a short span of 3 years since launch, &PrivéHD has come to be recognized as a differentiated channel with an exceptional feed for movie lovers who want a more involved cinema experience through biopics and award-winning cinema. &PrivéHD has built a steady subscriber base who are constantly looking to engage with new meaningful experiences. In the quest for entertaining cinema and exceptional storytelling, cinema lovers occasionally come across foreign films through word of mouth but don’t find enough supply or a clear destination to watch them. Privé World Box Office aims to solve this consumer challenge through a curation of titles from 10 different languages that have been loved by audiences in their origin country. Through this offering we aim to bust barriers to watching foreign films through a selection that is easy to watch, relatable and entertaining for movie lovers. A new movie would play every week with our viewers having the option of watching the movie as per their convenience on any day of the week @9pm.”
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