Star India to shutdown NGC Tamil and NGC Telugu on 15th August, Star World Premiere HD shutdown on hold

Star India has unfrozen its plan to shut down its regional Infotainment channels National Geographic Tamil and National Geographic Telugu that were earlier supposed to shut down on 31st January 2020. The regional Infotainment channels are now headed towards shutdown cometh 15th August 2020 at 24:00 hours.

Star India to shutdown NGC Tamil and NGC Telugu on 15th August, Star World Premier HD on hold
Image Source: Rakesh Kumar

Star India in a letter to its distribution affiliates on 16th July intimated that the discontinuation of National Geographic Tamil and National Geographic Telugu which earlier vide Star’s letter dated March 26, 2020, was put on hold till further intimation has now been rescheduled to 15th August 24:00 hours. The channels launched on 20th June 2019 with an a-la-carte price of Rs 2 but never onboarded major distribution platforms.

The affiliate letter, a copy of which DreamDTH has access to courtesy of Rakesh Kumar further states that the shutdown of Star World Premiere HD which was initially scheduled on 31st January, 2020 remains deferred until further information.

DreamDTH had in January reported the shutdown of National Geographic Tamil, National Geographic Telugu, and Star World Premiere HD effective 31st January 2020. Tata Sky, a JV between Tata Sons and Star India in turn had run a discontinuation scroll on Star World Premiere HD effective 31st January 2020.

DreamDTH has reached out to Star India for a comment on the development. At the time of filing this story, the press query remained unanswered. We will update this space as and when the revert drops in.

Star India had also planned to launch Vijay Music, Star Movies Select, Star Gold 2 HD, and Star Sports 3 HD on 1st February, 2020 with Disney Channel HD launching on 1st March, 2020. Star India however only went ahead with the rebranding of Movies OK as Star Gold 2 on 1st February, 2020.

The launch and shutdowns of channels were however put on hold until further intimation in April due to the NTO 2.0 impasse which was followed with COVID-19 induced lockdown across the country.

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Anonymous
Anonymous
10 days ago

Did These Channels Even Existed Before???

Anonymous
Anonymous
Reply to  Arasu Kannagi Basil
10 days ago

Basil Bro.May I Ask You A Question?It Is Not That Personal But Still Personal.

Anonymous
Anonymous
Reply to  Anonymous
8 days ago

What Does ENOUGH. Means On Your Twitter Profile Photo.

The Unhappy Penguin
The Unhappy Penguin
10 days ago

Damn! I am gonna miss these Nat Geo channels. Jokes aside! Star India has incredible library. They need to utilise channels like Star World Premiere HD with edgy and niche content from HBO, FX and Showtime. Too much of coffee, stories of meeting mothers and along with a modern family is ruining Star World as well. Give Sopranos and The Goldbergs a chance. And what happened to Jimmy Kimmel? It’s not available on any streaming platform. Why take a famous talk show like that off air? Learn from rivals who are doing tremendous job with Tonight Show, Ellen, James Corden… Read more »

The Unhappy Penguin
The Unhappy Penguin
Reply to  Arasu Kannagi Basil
10 days ago

That ain’t happening in next 5 years atleast. Disney is slowly expanding it’s footprint in India. Don’t you think they would want to expand audience for it’s content. Earlier they use to rent out content to other channels. Now they get to directly cater to customer.

Recent success of Disney International HD’s ratings shows that there is a market for family friendly English content.

The Unhappy Penguin
The Unhappy Penguin
Reply to  Arasu Kannagi Basil
10 days ago

He didn’t say that. Read carefully quotation marks were removed in that part.

Last edited 10 days ago by The Unhappy Penguin
The Unhappy Penguin
The Unhappy Penguin
Reply to  Arasu Kannagi Basil
10 days ago

The posted it based on rumours I guess.

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