Star and Disney India yesterday unveiled a unique suite of advanced advertising solutions Sirius for marketers, media planners, and creative agencies. Sirius built on a standard measurement paradigms brings in proprietary technology capabilities through multiple associations covering…
Star India has strengthened its cricket portfolio with the acquisition of the media rights of Cricket South Africa (CSA) till the end of 2023/24 cricket season across Asia, Middle East, and North Africa. The agreement grants Star…
Dream11 IPL 2020 has set a viewership record with overall viewership increasing by a massive 23* percent versus 2019 while the television viewership reached an outstanding 31.57 million** average impressions delivering the biggest IPL ever in the…
Star India is tonight launching a new campaign saluting its Cable and DTH affiliates to celebrate and commemorate the 24th ‘World Television Day’ this November 21 who play an integral role in making television viewing enjoyable and…
Star Pravah has received an overwhelming response in Maharashtra and Goa garnering 292* million impressions as a testament to the quality of its recently launched four new shows. The performance has been powered by the return of…
Star India on Sunday launched its Tamil Music channel Vijay Music targeted at the new generation Tamil music lovers of Tamil Nadu which will be a 24*7 Music channel. Kamal Hassan launched the channel during the launch…
The Telecom Regulatory Authority of India (TRAI) on Monday advised Star India to maintain status-quo as it was prior to January 2020 and withdraw its letter to DPOs vide which non-compliant RIOs have been sought to be…
Star India has unfrozen its plan to launch its Tamil Music channel Vijay Music which is now set to launch this Sunday. The launch of Vijay Music with coincide with the launch of Bigg Boss Tamil Season…
