- 3 Nov 2010
MUMBAI: In a bid to increase its share in the Maharashtra region, direct-to-home (DTH) operator Tata Sky is offering all Marathi channels free of cost to its subscribers. Tata Sky offers 11 Marathi channels - 24 Taas, ETV Marathi, IBN Lokmat, Mi Marathi, Sanskar TV, Star Majha, Star Pravah, Zee Marathi, Zee Talkies and Saam TV - on its platform. The company has announced that all these channels will be a part of the base pack and made available absolutely free. Tata Sky CMO Vikram Mehra said, “Maharashtra is a very important market for Tata Sky. We are positive with the availability of these channels, our subscribers will continue to enjoy the best of Marathi TV and keep themselves updated on all the latest current affairs news across the region in the comfort of their homes. As a customer focus brand, these channels have been made available absolutely free which reconfirms our commitment to add the very best to Tata Sky’s growing portfolio of channels and further enhance the entertainment quotient of Tata Sky to a higher level.” Tata Sky also provides Actve Stories in Marathi which is part of the Fun Learning Pack available for Rs 40 per month. It is a TV based story book that children can read and listen to at their own pace. The service features new stories everyday from the Panchatantra, Jataka tales and Hitopadesh. The Pack also includes other interactive services like Actve Wizkids, Actve Learning and Cbeebies.