ZEE launches ‘Ticket to Hollywood’ in 10 languages on 12 channels

The category-first brand will see Hollywood’s latest blockbuster air across ZEE channels dubbed in regional languages starting with Vin Diesel’s Bloodshot.

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By Basil Kannagi Arasu

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Starting November, 12 channels of ZEE will come together to telecast Hollywood’s superhero blockbuster ‘Bloodshoot’ in 10 languages with ZEE combining the exciting line up of the latest Hollywood blockbusters on &flix and the reach of its Indian language movie channels to present ‘Ticket to Hollywood’ – a destination for latest Hollywood blockbusters in Indian languages.

ZEE launches 'Ticket to Hollywood' in 10 languages on 12 channels

“Our research reveals that viewers see movies as an escape to an orbit filled with excitement and adventure. Hollywood movies are a window to this new world with its larger-than-life visual effects, unique concepts and aspirational characters. With Ticket To Hollywood, we aim to unlock the true potential of Hollywood in India whose fandom cuts across demographics and regions. &flix’s multi-language block ‘Flix For All’, delivered a 41% jump as viewers aspired for a premium movie experience in their native language*, further fuelling the need to curate a property that offers the best of Hollywood experiences in a language of the consumers’ choice. With ‘Ticket To Hollywood’ we will cater to an even wider Hollywood fanbase in India with some of the biggest Hollywood blockbusters aired across our Hindi and regional channels.”

Prathyusha Agarwal, Chief Consumer Officer, ZEE

The category-first brand will see Hollywood’s latest blockbuster air across ZEE channels dubbed in regional languages starting with Vin Diesel’s Bloodshot. The simulcast with &flix will be seen across &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema.

ZEE will follow this up with a simulcast of recent superhits like Spider Man Far From Home, Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019) among others as part of ‘Ticket To Hollywood’. The property will aim to cater to the unsatiated viewers who crave the Hollywood experience in the language of their choice.

“When it comes to Hollywood, viewers’ affinity for English movies has grown considerably over the years. Consumption of Hollywood movies on TV is on the rise and the genre continues to operate at 40% higher viewership compared to pre-lockdown unearthing countless passionate fans for the latest Hollywood titles in their native language. With Ticket To Hollywood, we have an opportunity to deepen our engagement with a broader pool of Hollywood buffs across the nation, offering the latest blockbusters via a multi-channel and multi-lingual brand. ‘Bloodshot’ being the first premiere on &flix with a simulcast across ZEE, we have seen immense interest from the advertisers in bringing the biggest movie event post lockdown. With this unique consumer proposition, we are certain that Ticket To Hollywood will garner great appreciation from both brands and viewers alike.”

Amit Shah, Cluster Head, West, North & Premium Channels, ZEE

The simulcast premiere of Bloodshot airs on 1st November at 1PM and 9PM on &flix and other regional channels while &pictures, Zee Talkies, and Zee Picchar will premiere on 4th, 7th, and 8th.

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Basil Kannagi Arasu

News Reporter

1328 articles published
Basil likes to cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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