Cable TV customers lose most of channels as AIDCF members refuse to sign new NTO 2.0 RIO

Major broadcasters had sent notices to cable operators, requesting them to sign the Reference Interconnect Offer (RIO) for the New Tariff Order (NTO) 2.0.

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By Abhinav Kumar

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Trai nto 2.0 non compliance

Recently major broadcasters, such as Reliance, Disney Star, and Zee, have sent a notice to cable operators, requesting them to sign the Reference Interconnect Offer (RIO) for the New Tariff Order (NTO) 2.0. As a result, most of the channels have been discontinued from all cable TV operators who are members of the All India Digital Cable Federation (AIDCF) including NXT Digital, Fastway, GTPL, etc.

The new tariff order was initially scheduled to be implemented from February 1, 2023. However, certain cable operators have not complied with the price hike. This notice was sent to all members of the AIDCF, which has an ongoing court case against TRAI regarding the implementation of the NTO 2.0.

As a result, many channels have now been blocked from the platform, and consumers have received a message explaining the situation. The message on unavailable channels stated, “Dear Consumers, Please note that the Broadcaster has switched off the channels from our platform as all Cable Service Providers have decided to oppose the unethical Steep Price hike. We have decided to protect the interest of the consumers against the steep price. Request your support and cooperation in this fight against the unethical prices declared by Broadcaster.”

In January, the AIDCF moved the Kerala High Court to request a stay on the implementation of the NTO 3.0. The AIDCF has also asked the court to issue directions to TRAI to examine and fix the maximum retail price for television channels genre-wise and put a cap on the maximum price of any channel to ensure the orderly growth of the digital cable television sector, as mandated by the TRAI Act, 1997.

However, the Kerala High Court has refused to stay the implementation of the tariff order, prompting the AIDCF not to raise channel pricing while the High Court hears the matter. While all DTH operators have already complied with TRAI’s NTO 2.0, cable TV operators have decided to show dissent and stand against its implementation.

Unfortunately, the end consumers are the ones who are suffering the most in this situation. They are left with only two options available: either miss their favourite channels for an unknown period of time or move to OTT or DTH, which will incur more expenses.

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Abhinav Kumar


445 articles published
Abhinav is the Editor-in-Chief at DreamDTH with over 5 years of experience in covering industry developments. He is passionate about staying appraised of the latest developments in the industry and bringing forth their shortcomings. Specializing in DTH, television, broadcasting, and the entertainment sector, Abhinav is dedicated to exploring the happenings in these dynamic fields. Outside of work, he indulges in podcasts and audiobooks and enjoys unwinding with light-hearted, sci-fi, and thriller shows.

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In Digital / NXT digital have opted not to sign the new NTO RIO, resulting in disconnection of channels across major broadcasters.

Interestingly UTV channels are working, Viacom18 as well

View image at the forums

View image at the forums

This is what I recieved from my LCO today morning

View image at the forums

LCO saying that talks are on, I personally feel either a stay on NTO 2.0 (which won't happen hopefully) or signing new RIO can only solve this.

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I think MSO/ Cable TV operators have taken wrong decision which will further lead to them losing subscriber base . They should have continued negotiations with broadcasters on this issue and resolved it amicably. Let us whether broadcasters take a step back & rollback the hike or MSO/ Cable TV operators lose subscribers to DTH Platforms in near future

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