After years of suffering, Star World and Star World Premiere HD will be killed off. Meanwhile UTV-branded channels will be replaced by Star Gold-branded ones. An SD feed for Star Movies Select will also be launched.
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HD feeds will be launched for Disney Channel and Hungama, while Marvel HQ will become Super Hungama, and BabyTV HD and Bindass will bid farewell from Indian TV.
A number of regional movie and sports channels are being launched, including the Marathi movie channel Pravah Picture. But the most noteworthy launch is perhaps Star Kirano, a new Odia GEC launching in January 2022.
Disney-Star’s new channels are largely in regional languages in the sports and movie genres, as well as a number of kids’ channels. On the other hand, a number of English channels and many of Disney’s channels before its acquisition of Star will go off air.
Similar to Sony and Star, ZEEL has also priced its popular channels above Rs 12.
Star’s new prices are cheaper in contrast to Sony’s RIO.
The move comes a few days after TRAI issued letters to broadcasters seeking NTO 2.0 compliance.
Disney-Star will finally have a Marathi movie channel, which was its only missing regional movie market. Meanwhile Sony has a long history of shutting down niche channels.