Colors Cineplex is all set to add sparkle to its programming this festive season with a special Dhoom Dhadaka Festival presenting the choicest films and a slew of premieres to commemorate the festivities.
The Dhoom Dhadaka movie festival will present fireworks of entertainment starting 9th-16th November, Monday to Friday at 7:30 PM with a blockbuster lineup including Dashing CM Bharat, Dangerous Khiladi 4, Phir Hera Pheri, The Return of Rebel, Bharaate, Student of the Year 2, and Yevadu.
“Colors Cineplex has always believed in its brand promise- Filmein Must Hai and curated movie festivals for every occasion. The year has been a tough one for everyone with unprecedented times. With the new festive line up that comprises of a mix of premieres and our superhit blockbusters, we want to spread the festive spirit by providing unlimited entertainment as people celebrate Diwali indoors. We have designed a specially curated brand campaign for the festival which will be spread across TV networks, Digital and Social Media platforms. Colors Cineplex wishes the viewers a very happy Diwali”
Rohan Lavsi, Head, Colors Cineplex, Viacom18
Colors Cineplex will have the World Television Premiere of Mamangam, a period film about the Mamankam festival of the 18th century on the banks of Bharathappuzha in the Malabar region. The movie featuring Prachi Tehlan, and Mammooty among others will air on Sunday, 8th November at 12 noon.
Damayanthi, a thriller comedy film will premier on Sunday. 22nd November at 12 noon that delves into the story of Damayanthi who returns to extract her revenge featuring Radhika Kumaraswami and G.K. Reddu.
Colors Cineplex will also do a special premiere of ‘Mann Bairagi’ – a biographical film on Shri Narendra Modi on 29th November at 12 noon which revolves around the defining moment in his life as a young man and how it leads to where he is today. The film is produced by Sanjay Leela Bhansali.
The festive season special Dhoom Dhadaka will be promoted across the network and non-network channels along with an extensive digital plan with a special focus on Diwali Shoppers and Cricket enthusiasts. A social media engagement has been planned with influencers for the overall festive line-up and World Television Premieres. The same will be further amplified through competition around Diwali and Dhoom Dhadaka festival on the ground in key target markets.